Book Title: Introduction to Health Economics: What Every Health Professional Should Know

The book begins by laying out the foundations of health economics, including opportunity cost, efficiency, and market failures in healthcare. It then guides readers through the methods of economic evaluation: cost-effectiveness, cost-utility, and cost-benefit analysis. It will guide how these tools are applied to real-world healthcare problems. Practical chapters explain how to design decision models, measure health outcomes such as QALYs, and interpret sensitivity analyses. Importantly, the book links economics directly to public policy, highlighting how evidence shapes decisions about vaccination programs, screening initiatives, and access to essential medicines.

Written in a clear and engaging style, this book is ideal for students, policymakers, and health professionals. It equips readers with the knowledge to analyse health interventions, evaluate trade-offs, and design policies that improve population health while ensuring efficient use of resources. By bridging economics and public health, this book provides not only academic insight but also practical guidance for anyone involved in managing health systems and shaping health policy.