{"id":41,"date":"2025-09-05T06:41:21","date_gmt":"2025-09-05T06:41:21","guid":{"rendered":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/chapter\/3-5key-terms\/"},"modified":"2026-01-20T01:45:25","modified_gmt":"2026-01-20T01:45:25","slug":"3-5key-terms","status":"publish","type":"chapter","link":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/chapter\/3-5key-terms\/","title":{"raw":"3.5 Key Terms","rendered":"3.5 Key Terms"},"content":{"raw":"<div class=\"3.5key-terms\">\r\n<ul>\r\n \t<li class=\"import-NormalWeb\" style=\"text-align: justify;\"><strong>[pb_glossary id=\"347\"]Sustainable Solutions[\/pb_glossary]<\/strong>: Innovative approaches to persistent global issues that integrate environmental and social responsibility.<\/li>\r\n \t<li class=\"import-NormalWeb\" style=\"text-align: justify;\"><strong>[pb_glossary id=\"313\"]Market Gaps[\/pb_glossary]<\/strong>: Opportunities in the market where consumer needs are not being met by existing, traditional business models.<\/li>\r\n \t<li class=\"import-NormalWeb\" style=\"text-align: justify;\"><strong>[pb_glossary id=\"275\"]Eco-conscious Consumers[\/pb_glossary]<\/strong>: A growing group of customers who prioritize social and environmental values and are willing to support businesses that align with those principles.<\/li>\r\n \t<li class=\"import-NormalWeb\" style=\"text-align: justify;\"><strong>[pb_glossary id=\"270\"]Consumer Values[\/pb_glossary]<\/strong>: The beliefs and principles that influence a consumer's purchasing decisions, in this context, their preference for ethical and sustainable products.<\/li>\r\n \t<li class=\"import-NormalWeb\" style=\"text-align: justify;\"><strong>[pb_glossary id=\"256\"]Circular Economy[\/pb_glossary]<\/strong>: A model of production and consumption that aims to keep products and materials in use for as long as possible, reducing waste.<\/li>\r\n \t<li class=\"import-NormalWeb\" style=\"text-align: justify;\"><strong>[pb_glossary id=\"309\"]Innovative Business Concepts[\/pb_glossary]<\/strong>: Creative and non-traditional business ideas that integrate the three pillars of sustainability (People, Planet, Profit) from the outset.<\/li>\r\n \t<li class=\"import-NormalWeb\" style=\"text-align: justify;\"><strong>[pb_glossary id=\"360\"]Technology for Sustainability[\/pb_glossary]<\/strong>: Using technological advancements to improve efficiency, reduce [pb_glossary id=\"283\"]environmental impact[\/pb_glossary], and enhance sustainable practices.<\/li>\r\n<\/ul>\r\n<p class=\"import-Normal\"><\/p>\r\n\r\n<\/div>","rendered":"<div class=\"3.5key-terms\">\n<ul>\n<li class=\"import-NormalWeb\" style=\"text-align: justify;\"><strong><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_41_347\">Sustainable Solutions<\/a><\/strong>: Innovative approaches to persistent global issues that integrate environmental and social responsibility.<\/li>\n<li class=\"import-NormalWeb\" style=\"text-align: justify;\"><strong><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_41_313\">Market Gaps<\/a><\/strong>: Opportunities in the market where consumer needs are not being met by existing, traditional business models.<\/li>\n<li class=\"import-NormalWeb\" style=\"text-align: justify;\"><strong><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_41_275\">Eco-conscious Consumers<\/a><\/strong>: A growing group of customers who prioritize social and environmental values and are willing to support businesses that align with those principles.<\/li>\n<li class=\"import-NormalWeb\" style=\"text-align: justify;\"><strong><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_41_270\">Consumer Values<\/a><\/strong>: The beliefs and principles that influence a consumer&#8217;s purchasing decisions, in this context, their preference for ethical and sustainable products.<\/li>\n<li class=\"import-NormalWeb\" style=\"text-align: justify;\"><strong><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_41_256\">Circular Economy<\/a><\/strong>: A model of production and consumption that aims to keep products and materials in use for as long as possible, reducing waste.<\/li>\n<li class=\"import-NormalWeb\" style=\"text-align: justify;\"><strong><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_41_309\">Innovative Business Concepts<\/a><\/strong>: Creative and non-traditional business ideas that integrate the three pillars of sustainability (People, Planet, Profit) from the outset.<\/li>\n<li class=\"import-NormalWeb\" style=\"text-align: justify;\"><strong><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_41_360\">Technology for Sustainability<\/a><\/strong>: Using technological advancements to improve efficiency, reduce <a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_41_283\">environmental impact<\/a>, and enhance sustainable practices.<\/li>\n<\/ul>\n<p class=\"import-Normal\">\n<\/div>\n<div class=\"glossary\"><span class=\"screen-reader-text\" id=\"definition\">definition<\/span><template id=\"term_41_347\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_41_347\"><div tabindex=\"-1\"><p>Innovative approaches to persistent global issues that integrate environmental and social responsibility.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_41_313\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_41_313\"><div tabindex=\"-1\"><p>Opportunities in the market where consumer needs are not being met by existing, traditional business models.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_41_275\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_41_275\"><div tabindex=\"-1\"><p>A growing group of customers who prioritize social and environmental values and are willing to support businesses that align with those principles.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_41_270\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_41_270\"><div tabindex=\"-1\"><p>The beliefs and principles that influence a consumer\u2019s purchasing decisions, specifically their preference for ethical and sustainable products.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_41_256\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_41_256\"><div tabindex=\"-1\"><p>An economic system aimed at eliminating waste and the continuous use of resources, where products and materials are kept in use for as long as possible.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_41_309\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_41_309\"><div tabindex=\"-1\"><p>Creative and non-traditional business ideas that integrate the three pillars of sustainability (People, Planet, Profit) from the outset.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_41_360\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_41_360\"><div tabindex=\"-1\"><p>Using technological advancements to improve efficiency, reduce environmental impact, and enhance sustainable practices.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_41_283\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_41_283\"><div tabindex=\"-1\"><p>The effect a business\u2019s operations have on the natural world.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><\/div>","protected":false},"author":167,"menu_order":15,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-41","chapter","type-chapter","status-publish","hentry"],"part":3,"_links":{"self":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/users\/167"}],"version-history":[{"count":16,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters\/41\/revisions"}],"predecessor-version":[{"id":361,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters\/41\/revisions\/361"}],"part":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/parts\/3"}],"metadata":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters\/41\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapter-type?post=41"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/contributor?post=41"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/license?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}