{"id":36,"date":"2025-09-05T06:41:21","date_gmt":"2025-09-05T06:41:21","guid":{"rendered":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/chapter\/chapter-3-finding-your-sustainable-business-idea\/"},"modified":"2026-01-20T01:03:45","modified_gmt":"2026-01-20T01:03:45","slug":"chapter-3-finding-your-sustainable-business-idea","status":"publish","type":"chapter","link":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/chapter\/chapter-3-finding-your-sustainable-business-idea\/","title":{"raw":"Chapter 3: Finding Your Sustainable Business Idea","rendered":"Chapter 3: Finding Your Sustainable Business Idea"},"content":{"raw":"<div class=\"chapter-3:-finding-your-sustainable-business-idea\">\r\n<h1 style=\"text-align: justify;\">3.1 Identifying Problems that Need [pb_glossary id=\"347\"]Sustainable Solutions[\/pb_glossary]<\/h1>\r\n<p style=\"text-align: justify;\">A successful sustainable entrepreneur must first identify an urgent environmental, social, or economic challenge that needs a new solution. Like other entrepreneurs, they should <strong>start with problems, not products<\/strong>, to build something meaningful and impactful.<\/p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n \t<li><strong>Global Sustainability Challenges:<\/strong>\r\n<ul>\r\n \t<li>Climate change and extreme weather<\/li>\r\n \t<li>Plastic pollution and ocean waste<\/li>\r\n \t<li>Food insecurity and an inefficient food supply chain<\/li>\r\n \t<li>Inequality or lack of educational, or health care opportunities<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li><strong>Tools for Opportunity Identification:<\/strong>\r\n<ul>\r\n \t<li><strong>PESTEL Analysis:<\/strong> Evaluate Political, Economic, Social, Technological, Environmental, and Legal factors to find gaps.<\/li>\r\n \t<li><strong>SWOT Analysis:<\/strong> Identify strengths, weaknesses, opportunities, and threats in the sustainability landscape.<\/li>\r\n \t<li><strong>SDG Mapping:<\/strong> Converge ideas with the UN Sustainable Development Goals to ensure relevance and impact.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p style=\"text-align: justify;\"><strong>Example:<\/strong><\/p>\r\n<p style=\"text-align: justify;\"><strong>GrubCycle Malaysia:<\/strong> Solved for food waste with an app that provides surplus food to consumers at a discounted price by following the global \u201cToo Good To Go\u201d concept to Malaysia\u2019s environment.<\/p>\r\n\r\n<\/div>","rendered":"<div class=\"chapter-3:-finding-your-sustainable-business-idea\">\n<h1 style=\"text-align: justify;\">3.1 Identifying Problems that Need <a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_36_347\">Sustainable Solutions<\/a><\/h1>\n<p style=\"text-align: justify;\">A successful sustainable entrepreneur must first identify an urgent environmental, social, or economic challenge that needs a new solution. Like other entrepreneurs, they should <strong>start with problems, not products<\/strong>, to build something meaningful and impactful.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Global Sustainability Challenges:<\/strong>\n<ul>\n<li>Climate change and extreme weather<\/li>\n<li>Plastic pollution and ocean waste<\/li>\n<li>Food insecurity and an inefficient food supply chain<\/li>\n<li>Inequality or lack of educational, or health care opportunities<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tools for Opportunity Identification:<\/strong>\n<ul>\n<li><strong>PESTEL Analysis:<\/strong> Evaluate Political, Economic, Social, Technological, Environmental, and Legal factors to find gaps.<\/li>\n<li><strong>SWOT Analysis:<\/strong> Identify strengths, weaknesses, opportunities, and threats in the sustainability landscape.<\/li>\n<li><strong>SDG Mapping:<\/strong> Converge ideas with the UN Sustainable Development Goals to ensure relevance and impact.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Example:<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>GrubCycle Malaysia:<\/strong> Solved for food waste with an app that provides surplus food to consumers at a discounted price by following the global \u201cToo Good To Go\u201d concept to Malaysia\u2019s environment.<\/p>\n<\/div>\n<div class=\"glossary\"><span class=\"screen-reader-text\" id=\"definition\">definition<\/span><template id=\"term_36_347\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_36_347\"><div tabindex=\"-1\"><p>Innovative approaches to persistent global issues that integrate environmental and social responsibility.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><\/div>","protected":false},"author":167,"menu_order":11,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-36","chapter","type-chapter","status-publish","hentry"],"part":3,"_links":{"self":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/users\/167"}],"version-history":[{"count":5,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters\/36\/revisions"}],"predecessor-version":[{"id":348,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters\/36\/revisions\/348"}],"part":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/parts\/3"}],"metadata":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters\/36\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapter-type?post=36"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/contributor?post=36"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/license?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}