{"id":33,"date":"2025-09-05T06:41:20","date_gmt":"2025-09-05T06:41:20","guid":{"rendered":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/chapter\/2-3the-economic-pillar-profit\/"},"modified":"2026-01-20T02:21:47","modified_gmt":"2026-01-20T02:21:47","slug":"2-3the-economic-pillar-profit","status":"publish","type":"chapter","link":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/chapter\/2-3the-economic-pillar-profit\/","title":{"raw":"2.3 The Economic Pillar (Profit)","rendered":"2.3 The Economic Pillar (Profit)"},"content":{"raw":"<div class=\"2.3the-economic-pillar-(profit)\">\r\n<p style=\"text-align: justify;\">Profitability is related to sustainability. Sustainable enterprise has benefits to a business\u2019s bottom line, <strong>reduced operating costs<\/strong>, greater <strong>market access<\/strong>, and increased <strong>confidence from investors<\/strong>.<\/p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n \t<li><strong>[pb_glossary id=\"306\"]Financial Sustainability[\/pb_glossary] Indicators:<\/strong> Include profitability ratios, cost savings from [pb_glossary id=\"377\"]waste reduction[\/pb_glossary], and ROI on green investments.<\/li>\r\n \t<li><strong>Competitive Advantage:<\/strong> Eco-conscious brands often attract premium pricing and customer loyalty.<\/li>\r\n \t<li><strong>Investor Interest:<\/strong> ESG (Environmental, Social, Governance) metrics are now standard in investor evaluations.<\/li>\r\n<\/ul>\r\n<p style=\"text-align: justify;\"><strong>For Example:<\/strong><\/p>\r\n\r\n<ul>\r\n \t<li style=\"text-align: justify;\"><strong>Nestl\u00e9 Malaysia:<\/strong> Through its Project RELeaf, the company is restoring ecosystems in Sabah and Sarawak, reducing carbon footprint, and attracting ESG-conscious investors while growing brand loyalty.<\/li>\r\n \t<li style=\"text-align: justify;\"><strong>SP Setia Berhad:<\/strong> Focuses on green townships (EcoHill, Eco Glades) and sustainable property development to enhance profitability while meeting ESG goals.<\/li>\r\n<\/ul>\r\n<\/div>","rendered":"<div class=\"2.3the-economic-pillar-(profit)\">\n<p style=\"text-align: justify;\">Profitability is related to sustainability. Sustainable enterprise has benefits to a business\u2019s bottom line, <strong>reduced operating costs<\/strong>, greater <strong>market access<\/strong>, and increased <strong>confidence from investors<\/strong>.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_33_306\">Financial Sustainability<\/a> Indicators:<\/strong> Include profitability ratios, cost savings from <a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_33_377\">waste reduction<\/a>, and ROI on green investments.<\/li>\n<li><strong>Competitive Advantage:<\/strong> Eco-conscious brands often attract premium pricing and customer loyalty.<\/li>\n<li><strong>Investor Interest:<\/strong> ESG (Environmental, Social, Governance) metrics are now standard in investor evaluations.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>For Example:<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Nestl\u00e9 Malaysia:<\/strong> Through its Project RELeaf, the company is restoring ecosystems in Sabah and Sarawak, reducing carbon footprint, and attracting ESG-conscious investors while growing brand loyalty.<\/li>\n<li style=\"text-align: justify;\"><strong>SP Setia Berhad:<\/strong> Focuses on green townships (EcoHill, Eco Glades) and sustainable property development to enhance profitability while meeting ESG goals.<\/li>\n<\/ul>\n<\/div>\n<div class=\"glossary\"><span class=\"screen-reader-text\" id=\"definition\">definition<\/span><template id=\"term_33_306\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_33_306\"><div tabindex=\"-1\"><p>The ability of a business to be profitable and remain viable over the long term.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_33_377\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_33_377\"><div tabindex=\"-1\"><p>A core practice in sustainable supply chains that focuses on cutting down on waste at every stage, from production to delivery.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><\/div>","protected":false},"author":167,"menu_order":8,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-33","chapter","type-chapter","status-publish","hentry"],"part":3,"_links":{"self":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/users\/167"}],"version-history":[{"count":4,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters\/33\/revisions"}],"predecessor-version":[{"id":381,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters\/33\/revisions\/381"}],"part":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/parts\/3"}],"metadata":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters\/33\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/media?parent=33"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapter-type?post=33"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/contributor?post=33"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/license?post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}