{"id":27,"date":"2025-09-05T06:41:19","date_gmt":"2025-09-05T06:41:19","guid":{"rendered":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/chapter\/1-2-why-it-matters-in-todays-world\/"},"modified":"2026-01-20T02:20:48","modified_gmt":"2026-01-20T02:20:48","slug":"1-2-why-it-matters-in-todays-world","status":"publish","type":"chapter","link":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/chapter\/1-2-why-it-matters-in-todays-world\/","title":{"raw":"1.2 Why It Matters in Today's World","rendered":"1.2 Why It Matters in Today&#8217;s World"},"content":{"raw":"<div class=\"1.2-why-it-matters-in-today's-world\">\r\n<ul>\r\n \t<li class=\"import-Normal\" style=\"text-align: justify;\"><strong>Traditional business models<\/strong> often cause negative outcomes like resource depletion and waste, which is why new approaches are needed to solve global challenges.<\/li>\r\n \t<li class=\"import-Normal\" style=\"text-align: justify;\">[pb_glossary id=\"339\"]Sustainable entrepreneurship[\/pb_glossary] offers a solution by focusing on <strong>long-term viability<\/strong>, <strong>ethical practices<\/strong>, and <strong>positive impact<\/strong>.<\/li>\r\n \t<li class=\"import-Normal\" style=\"text-align: justify;\">It is increasingly significant as consumers, shareholders, and workers trust companies with a commitment to social and environmental responsibility more.<\/li>\r\n<\/ul>\r\nFor example:\r\n<table class=\"alignleft\" style=\"height: 176px;\" width=\"1572\">\r\n<tbody>\r\n<tr class=\"TableGrid-R\" style=\"height: 166px;\">\r\n<td class=\"TableGrid-C\" style=\"border: 0.5pt solid windowtext; text-align: left; vertical-align: top; height: 166px; width: 712.986px;\" rowspan=\"2\"><strong>[pb_glossary id=\"280\"]Eco-Friendly Practices[\/pb_glossary]<\/strong>\r\n<ul>\r\n \t<li style=\"text-align: justify;\"><strong>[pb_glossary id=\"377\"]Waste Reduction[\/pb_glossary]:<\/strong> A cafe could eliminate single-use plastic cups and provide a customer discount for those who bring in their own mug. They might also be composting food waste.<\/li>\r\n \t<li style=\"text-align: justify;\"><strong>Sustainable Sourcing:<\/strong> A clothing company can use organic cotton or recycled polyester in place of conventional materials and source from suppliers that provide fair wages.<\/li>\r\n \t<li style=\"text-align: justify;\"><strong>Energy Efficiency:<\/strong> A small office space could install LED lighting and use low-energy appliances to minimize their carbon footprint and reduce the electricity bill.<\/li>\r\n<\/ul>\r\n<\/td>\r\n<td class=\"TableGrid-C\" style=\"border: 0.5pt solid windowtext; text-align: left; vertical-align: top; height: 166px; width: 829.774px;\" rowspan=\"2\"><strong>[pb_glossary id=\"326\"]Social Impact[\/pb_glossary]<\/strong>\r\n<ul>\r\n \t<li style=\"text-align: justify;\"><strong>Fair Labor:<\/strong> A company could guarantee that all their products are made in factories with fair working conditions and wages for workers.<\/li>\r\n \t<li style=\"text-align: justify;\"><strong>[pb_glossary id=\"264\"]Community Engagement[\/pb_glossary]:<\/strong> A local grocery store that buys produce directly from local farmers helps the local economy and reduces transportation emissions.<\/li>\r\n \t<li style=\"text-align: justify;\"><strong>Mission-Driven Products:<\/strong> A company can create products that solve a social or environmental problem, such as a startup that manufactures low-cost water filters for communities without access to clean water.<\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p class=\"import-Normal\"><\/p>\r\n\r\n<\/div>","rendered":"<div class=\"1.2-why-it-matters-in-today's-world\">\n<ul>\n<li class=\"import-Normal\" style=\"text-align: justify;\"><strong>Traditional business models<\/strong> often cause negative outcomes like resource depletion and waste, which is why new approaches are needed to solve global challenges.<\/li>\n<li class=\"import-Normal\" style=\"text-align: justify;\"><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_27_339\">Sustainable entrepreneurship<\/a> offers a solution by focusing on <strong>long-term viability<\/strong>, <strong>ethical practices<\/strong>, and <strong>positive impact<\/strong>.<\/li>\n<li class=\"import-Normal\" style=\"text-align: justify;\">It is increasingly significant as consumers, shareholders, and workers trust companies with a commitment to social and environmental responsibility more.<\/li>\n<\/ul>\n<p>For example:<\/p>\n<table class=\"alignleft\" style=\"height: 176px; width: 1572px;\">\n<tbody>\n<tr class=\"TableGrid-R\" style=\"height: 166px;\">\n<td class=\"TableGrid-C\" style=\"border: 0.5pt solid windowtext; text-align: left; vertical-align: top; height: 166px; width: 712.986px;\" rowspan=\"2\"><strong><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_27_280\">Eco-Friendly Practices<\/a><\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_27_377\">Waste Reduction<\/a>:<\/strong> A cafe could eliminate single-use plastic cups and provide a customer discount for those who bring in their own mug. They might also be composting food waste.<\/li>\n<li style=\"text-align: justify;\"><strong>Sustainable Sourcing:<\/strong> A clothing company can use organic cotton or recycled polyester in place of conventional materials and source from suppliers that provide fair wages.<\/li>\n<li style=\"text-align: justify;\"><strong>Energy Efficiency:<\/strong> A small office space could install LED lighting and use low-energy appliances to minimize their carbon footprint and reduce the electricity bill.<\/li>\n<\/ul>\n<\/td>\n<td class=\"TableGrid-C\" style=\"border: 0.5pt solid windowtext; text-align: left; vertical-align: top; height: 166px; width: 829.774px;\" rowspan=\"2\"><strong><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_27_326\">Social Impact<\/a><\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Fair Labor:<\/strong> A company could guarantee that all their products are made in factories with fair working conditions and wages for workers.<\/li>\n<li style=\"text-align: justify;\"><strong><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_27_264\">Community Engagement<\/a>:<\/strong> A local grocery store that buys produce directly from local farmers helps the local economy and reduces transportation emissions.<\/li>\n<li style=\"text-align: justify;\"><strong>Mission-Driven Products:<\/strong> A company can create products that solve a social or environmental problem, such as a startup that manufactures low-cost water filters for communities without access to clean water.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"import-Normal\">\n<\/div>\n<div class=\"glossary\"><span class=\"screen-reader-text\" id=\"definition\">definition<\/span><template id=\"term_27_339\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_27_339\"><div tabindex=\"-1\"><p>The combination of traditional business goals with a concern for the environment and society.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_27_280\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_27_280\"><div tabindex=\"-1\"><p>Business actions aimed at reducing environmental harm, such as waste reduction, sustainable sourcing, and energy efficiency.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_27_377\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_27_377\"><div tabindex=\"-1\"><p>A core practice in sustainable supply chains that focuses on cutting down on waste at every stage, from production to delivery.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_27_326\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_27_326\"><div tabindex=\"-1\"><p>A business's effect on society, including fair labor practices, community engagement, and solving social problems.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_27_264\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_27_264\"><div tabindex=\"-1\"><p>A company\u2019s role as a \u201cgood citizen\u201d that contributes positively to the well-being of its local community.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><\/div>","protected":false},"author":167,"menu_order":2,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-27","chapter","type-chapter","status-publish","hentry"],"part":3,"_links":{"self":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/users\/167"}],"version-history":[{"count":15,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters\/27\/revisions"}],"predecessor-version":[{"id":379,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters\/27\/revisions\/379"}],"part":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/parts\/3"}],"metadata":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapters\/27\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/pressbooks\/v2\/chapter-type?post=27"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/contributor?post=27"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/wp-json\/wp\/v2\/license?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}