{"id":195,"date":"2025-09-06T05:56:31","date_gmt":"2025-09-06T05:56:31","guid":{"rendered":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/?post_type=chapter&p=195"},"modified":"2026-01-20T02:22:38","modified_gmt":"2026-01-20T02:22:38","slug":"4-2-creating-a-triple-bottom-line-tbl-business-model","status":"publish","type":"chapter","link":"https:\/\/openbook.ums.edu.my\/sustainablestartup\/chapter\/4-2-creating-a-triple-bottom-line-tbl-business-model\/","title":{"raw":"4.2 Creating a Triple Bottom Line (TBL) Business Model","rendered":"4.2 Creating a Triple Bottom Line (TBL) Business Model"},"content":{"raw":"

The [pb_glossary id=\"362\"]Triple Bottom Line[\/pb_glossary] (TBL)<\/strong> framework seeks to balance People, Planet, and Profit<\/strong>. Malaysian companies are now assessed not only by financial performance but also by their environmental and social profits or losses.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
Element<\/strong><\/td>\r\nFocus Area<\/strong><\/td>\r\nExample Metrics<\/strong><\/td>\r\n<\/tr>\r\n
People (Social)<\/strong><\/td>\r\nEmployee welfare, diversity, community support<\/td>\r\nEmployee training hours, fair wages, CSR initiatives<\/td>\r\n<\/tr>\r\n
Planet (Environmental)<\/strong><\/td>\r\nEnvironmental stewardship<\/td>\r\nCarbon footprint, renewable energy use, [pb_glossary id=\"377\"]waste reduction[\/pb_glossary]<\/td>\r\n<\/tr>\r\n
Profit (Economic)<\/strong><\/td>\r\nFinancial health and reinvestment<\/td>\r\nROI, sustainable investments, market growth<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n\u00a0<\/strong>\r\n

Using the Business Model Canvas with TBL Layers (Malaysian Context)<\/strong><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
Canvas Block<\/strong><\/td>\r\nSustainability Focus<\/strong><\/td>\r\n<\/tr>\r\n
Value Proposition<\/td>\r\nSolve Malaysian-specific environmental or social problems (e.g., recycling systems, eco-packaging)<\/td>\r\n<\/tr>\r\n
Customer Segments<\/td>\r\nTarget eco-conscious Malaysian consumers and B2B partners<\/td>\r\n<\/tr>\r\n
Key Resources<\/td>\r\nLocal renewable energy, certified sustainable raw materials<\/td>\r\n<\/tr>\r\n
Key Partners<\/td>\r\nNGOs like WWF Malaysia, government agencies (MGTC)<\/td>\r\n<\/tr>\r\n
Revenue Streams<\/td>\r\nImpact-based pricing, carbon credit opportunities<\/td>\r\n<\/tr>\r\n
Cost Structure<\/td>\r\nEnergy efficiency, zero-waste manufacturing investments<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n

Malaysian Case Study:<\/strong><\/p>\r\n\r\n