3.5 Key Terms

  • Sustainable Solutions: Innovative approaches to persistent global issues that integrate environmental and social responsibility.
  • Market Gaps: Opportunities in the market where consumer needs are not being met by existing, traditional business models.
  • Eco-conscious Consumers: A growing group of customers who prioritize social and environmental values and are willing to support businesses that align with those principles.
  • Consumer Values: The beliefs and principles that influence a consumer’s purchasing decisions, in this context, their preference for ethical and sustainable products.
  • Circular Economy: A model of production and consumption that aims to keep products and materials in use for as long as possible, reducing waste.
  • Innovative Business Concepts: Creative and non-traditional business ideas that integrate the three pillars of sustainability (People, Planet, Profit) from the outset.
  • Technology for Sustainability: Using technological advancements to improve efficiency, reduce environmental impact, and enhance sustainable practices.

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The Sustainable Entrepreneur's Guide Copyright © 2026 by Ang Hong Loong is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License, except where otherwise noted.

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