4.1 Integrating Sustainability into Your Mission and Vision

Every successful business begins with a strong mission and vision for the future that is clear, compelling, and articulates how one intends to apply his or her skills to contribute to the community and the planet.

• Mission Statement: The company’s present purpose, values, and focus. For social enterprises, these must clearly encompass social and environmental objectives.
• Vision Statement: Describes the long-term, desired future impact. A sustainable vision has an underpinning of change that is enduring both for society and for the planet.

Tips for Writing a Sustainability-Driven Mission & Vision:

1. Use clear, values-based language, such as: “We exist to create zero-waste alternatives for everyday living.”
2. Align with global and national relevance, the United Nations Sustainable Development Goals (SDGs).
3. Focus on addressing environmental and social challenges in Malaysia, such as palm oil sustainability, waste management, and rural economic empowerment.

Malaysian Examples:

• Sime Darby Plantation: The company’s mission for sustainable palm oil harvesting is achieved primarily through three key commitments: RSPO certification, careful stewardship of biodiversity, and support for smallholder farmers.
• SP Setia Berhad: Vision of developing eco-friendly townships (Setia Alam) with green building certifications and community engagement.