4.2 Creating a Triple Bottom Line (TBL) Business Model
The Triple Bottom Line (TBL) framework seeks to balance People, Planet, and Profit. Malaysian companies are now assessed not only by financial performance but also by their environmental and social profits or losses.
| Element | Focus Area | Example Metrics |
| People (Social) | Employee welfare, diversity, community support | Employee training hours, fair wages, CSR initiatives |
| Planet (Environmental) | Environmental stewardship | Carbon footprint, renewable energy use, waste reduction |
| Profit (Economic) | Financial health and reinvestment | ROI, sustainable investments, market growth |
Using the Business Model Canvas with TBL Layers (Malaysian Context)
| Canvas Block | Sustainability Focus |
| Value Proposition | Solve Malaysian-specific environmental or social problems (e.g., recycling systems, eco-packaging) |
| Customer Segments | Target eco-conscious Malaysian consumers and B2B partners |
| Key Resources | Local renewable energy, certified sustainable raw materials |
| Key Partners | NGOs like WWF Malaysia, government agencies (MGTC) |
| Revenue Streams | Impact-based pricing, carbon credit opportunities |
| Cost Structure | Energy efficiency, zero-waste manufacturing investments |
Malaysian Case Study:
- Petronas: Integrated TBL by investing on solar energy projects at Petronas New Energy and promoting ESG disclosures.
- Nestlé Malaysia: Focus on responsible sourcing of palm oil, empowerment of farmers, and plastic waste reduction.
definition
An accounting framework that expands the traditional focus on financial profit to include two additional dimensions: people (social performance) and planet (environmental performance).
A core practice in sustainable supply chains that focuses on cutting down on waste at every stage, from production to delivery.
